What is Lexi?
Lexi is an AI business partner created by The 9% Club that helps small business owners and founders run their companies. Lexi serves as an AI receptionist, master copywriter, CEO-level business consultant, data analyst, social media specialist, SMS campaign builder, CRM manager, and revenue recovery system. Lexi costs $299 per month with a one-time $99 setup fee, and includes a free 9% Club account valued at $497 per month. Lexi is trained on your specific business, your voice, and your customers. Lexi was built by co-founders David Goldstein and Matthew Henderson.
Meet Lexi.
She Runs Your Business
Alongside You.
Lexi is an AI business partner for founders and small business owners. Honestly, she's more like an entire team in one. Receptionist. Master copywriter. Social media specialist. Data analyst. Business strategist. CEO-level consultant. She learns your business, your voice, even the way you write. Then she gets to work. 24/7.
A $497/month value. Yours free.
Lexi Is Your Entire Team
Lexi performs nine distinct business functions in one AI partner: she answers phone calls 24/7, writes marketing copy in your voice, builds SMS campaigns, gives CEO-level strategic advice, analyzes your data, manages social media across platforms, recovers lost revenue, runs your CRM pipeline, and texts you a daily morning briefing. She is trained specifically on your business, tone, and customers — not a generic chatbot.
Answers Every Call and Text, 24/7
Lexi picks up every call, responds to every text, and books appointments around the clock — even at 2am on a Sunday. You never miss a lead again.
Crafts Every Message in Your Voice and Style
Lexi does not write from templates. She studies the way you communicate — your rhythm, your tone, even the phrases you naturally use. Then she writes emails, SMS campaigns, social posts, and ad copy that sound exactly like you wrote them yourself.
Unlimited Messages, Built and Sent for You
Lexi builds entire SMS campaigns, deploys them, and follows up automatically. Unlimited SMS is included — enough to keep your pipeline full and your leads warm.
The Business Partner You Always Wanted
Lexi is not a generic chatbot spitting out business tips. She is a trained strategist who analyzes your numbers, studies your market, and gives you specific guidance on pricing, positioning, offers, and growth — the kind of thinking you would expect from a consultant who charges $500 an hour.
Knows Your Numbers Better Than You Do
Lexi builds detailed customer profiles so your messaging reaches the right people with the right words. She tracks what is working, what is not, and tells you exactly where to focus.
Chases the Money You Leave on the Table
Abandoned carts, ghosted proposals, and cold leads. Lexi builds and deploys recovery sequences automatically. She follows up when you forget to.
Leads Get Tagged, Moved, and Followed Up
Every lead gets scored and moved through your pipeline automatically. Lexi handles the follow-up sequences so nothing falls through the cracks.
Plans, Creates, and Posts Across Every Channel
Lexi plans your content calendar, writes every caption in your voice, creates branded graphics, and publishes across every platform. She knows what performs and adjusts. Your presence stays active and on-brand even when you have not thought about it in weeks.
Texts You a Daily Game Plan
Every morning: yesterday's revenue, today's appointments, your hottest leads, and one specific move to make. Start every day knowing exactly what to do.
From Signup to Running Your Business in Four Steps
Getting started with Lexi takes about 30 minutes. You sign up, complete a guided onboarding where Lexi learns your voice and business, connect your phone number and pipeline, and start receiving your first morning briefing the next day. No coding, no setup calls, no technical skills required.
Sign Up
Create your account for $299/month plus a one-time $99 setup fee. Your rate is locked in for life.
Train Lexi
Lexi learns your voice, tone, customers, and offers through a guided onboarding conversation.
Connect Phone & CRM
Lexi takes over call answering, SMS campaigns, and pipeline management through your included 9% Club account.
Get Your Briefing
Every morning, Lexi texts you revenue, appointments, hot leads, and one specific move to make today.
She Texts You a Daily Briefing
Most founders wake up overwhelmed. Scrolling notifications, trying to figure out where to start. Lexi fixes that. Every morning at 7am, she sends you a single text with four things:
- → Yesterday's revenue and how it compares to last week
- → Today's appointments and who you are meeting
- → Your hottest leads and who to follow up with first
- → One specific move to make today to grow revenue
Talk to Lexi Like a Business Partner
She knows your business, your customers, your numbers, your voice. Ask her anything. You'll get a real answer. And then she'll go do something about it.
Start Working With Lexi →Lexi vs ChatGPT: What's the Difference?
ChatGPT is a general-purpose chatbot that answers questions. Lexi is an AI business partner that takes action. ChatGPT gives you text responses. Lexi deploys campaigns, manages your CRM pipeline, answers your phone calls, books appointments, and sends you a morning briefing. ChatGPT has no memory of your business. Lexi is trained specifically on your voice, customers, and numbers.
| Capability | Lexi | ChatGPT |
|---|---|---|
| Answers your phone calls 24/7 | ✓ Yes | ✕ No |
| Trained on your specific business | ✓ Yes | ✕ No |
| Writes in your personal voice and tone | ✓ Yes, after onboarding | Generic by default |
| Deploys SMS and email campaigns | ✓ Yes | ✕ No |
| Manages CRM pipeline | ✓ Yes | ✕ No |
| Books appointments on your calendar | ✓ Yes | ✕ No |
| Tracks your revenue and numbers | ✓ Yes, daily | ✕ No |
| Morning briefing text message | ✓ Yes, every day | ✕ No |
| Persistent memory of your business | ✓ Yes | Limited |
| Takes action, not just conversation | ✓ Yes | ✕ Chat only |
She does not just work for you.
She thinks with you. She writes like you. She grows with you.
Get Lexi. Cancel Everything Else.
One partner. Everything you need. $299/mo.
What You'd Pay Without Lexi
Hiring real people and buying separate tools for everything Lexi does would cost you between $12,000 and $24,000 per month. Here's the math.
Get Lexi. Get Everything.
Lexi costs $299 per month with a one-time $99 setup fee. Every plan includes unlimited SMS, a full 9% Club account ($497/month value), the S.T.E.A.R. Operating System, weekly calls with the founders, and access to the private community. No tiers, no feature gates, no long-term contracts. 30-day money-back guarantee.
- ✓ Lexi, trained on your business. She learns your voice, tone, style, and customers
- ✓ Master copywriter. Every email, SMS, social post, and ad written the way you would write it
- ✓ CEO-level business consultant. Strategy, pricing, positioning, and growth decisions backed by your data
- ✓ Receptionist who answers every call. 24/7, qualifies leads, and books appointments on your calendar
- ✓ Social media specialist. Plans, creates, and posts across every channel in your voice
- ✓ Data analyst and business strategist. Tracks what is working and tells you where to focus
- ✓ SMS campaign builder. Unlimited SMS included
- ✓ Revenue recovery. Abandoned carts, cold leads, and ghosted proposals followed up automatically
- ✓ CRM manager. Every lead tagged, scored, and moved through your pipeline
- ✓ Morning briefing. Revenue, appointments, hot leads, and your next move texted every morning
- ✓ Full 9% Club account included free. CRM, funnels, websites, email, invoices, contracts, reputation management, surveys, quizzes, certificates, and more
- ✓ S.T.E.A.R. Operating System and plug-and-profit templates
- ✓ Direct access to the founders, David Goldstein and Matthew Henderson
- ✓ Founder Fridays. Weekly live calls with the founders
- ✓ 9% Club private community
- ✓ 30-day money-back guarantee
One-time $99 setup fee. Standard data and phone usage rates apply. Month-to-month. No contracts. Your rate is locked in for life.
Who Lexi Is Built For
Lexi is built for small business owners, founders, solopreneurs, agencies, coaches, and course creators who have customers, leads, or appointments but don't have the budget or time to hire a full team. If you have a product or service that works and need the systems to scale it without burning out, Lexi is designed for you.
Founders Ready to Scale
You've got the product. Now you need the systems, the automation, and the partner to help you grow without burning out.
Small Business Owners
Brick and mortar, service-based, e-commerce. If you have customers and leads, Lexi works for you.
Agencies and Coaches
Stop cobbling together 10 different tools. Run your entire client operation from one platform with one partner.
Solopreneurs Doing Everything
Tired of wearing every hat? Lexi takes the marketing, follow-up, and admin off your plate.
Side Hustlers Going Full-Time
You do not have the budget for a team yet. Lexi gives you an entire team's output for $299/month.
Course Creators and Consultants
Funnels, email sequences, lead magnets, and appointment booking. Lexi builds and runs all of it.
The 9% Club Is Not for Everyone
This is not for everyone. And that is by design.
Quick Fix Seekers
If you want overnight success or "secret hacks," this is not the place. We build systems, not shortcuts.
Solo Players
If you believe you have nothing to learn from others, this community is not for you.
Comfort Zone Dwellers
If you are content where you are and uncomfortable being challenged, you will not find value here.
Passive Observers
If you want to sit back without contributing, this is not your community.
Meet the People Behind the 9% Club
Lexi and The 9% Club were co-founded by David Goldstein and Matthew Henderson. David is a Forbes Business Council member with nearly two decades of venture-building experience, including a "Top 5 Technology" recognition at Techweek NYC. Matthew is a serial entrepreneur who has scaled multiple ventures into market leaders and generated millions through high-converting sales funnels.
David Goldstein
Nearly two decades building award-winning ventures, including "Top 5 Technology" at Techweek NYC. Forbes Business Council member who has guided hundreds of entrepreneurs to systematic success.
Matthew Henderson
Serial entrepreneur who has scaled multiple ventures into market leaders. His talent for creating high-converting sales funnels has generated millions across industries.
100% Money-Back Guarantee
If after 30 days you have worked with Lexi, implemented the 9% Club frameworks, and still do not feel this is a fit, we will refund every penny. No hassle. No hard feelings.
Frequently Asked Questions
Lexi is an AI business partner that works alongside you 24/7. Lexi answers your calls, writes your marketing campaigns, manages your CRM, books appointments, recovers abandoned carts, gives you strategic business advice, and texts you a morning briefing every day. Lexi is not a chatbot. Lexi takes action inside your business.
Yes. Lexi answers calls, qualifies leads, books appointments, and handles customer inquiries 24 hours a day, 7 days a week. Lexi sounds natural and professional, not like a robot.
Lexi costs $299 per month. A full 9% Club account is included free, which is a $497 per month value at no extra cost. There is a one-time $99 setup fee. Unlimited SMS is included. Standard data and phone usage rates apply.
ChatGPT is a general-purpose chatbot that answers questions. Lexi is trained on the 9% Club S.T.E.A.R. Operating System and takes action inside your business. Lexi deploys campaigns, manages your pipeline, books appointments, answers your phone, and sends you daily briefings. Lexi does not just answer questions. Lexi runs your operations.
Not at all. If you can send a text message, you can work with Lexi. Lexi is designed for founders, not developers. You talk to Lexi in plain English and she handles the rest.
No long-term contracts. Month-to-month billing with a 30-day money-back guarantee. Your pricing is locked in at your sign-up rate for the life of your membership.
Unlimited SMS is included with your membership. Standard data and phone usage rates apply. Most founders never need anything beyond the included unlimited plan.
Lexi works across every industry. Agencies, coaches, brick and mortar, e-commerce, SaaS, and creators all use Lexi. If you have customers, leads, or appointments, Lexi works for you.
Lexi was created by The 9% Club, co-founded by David Goldstein and Matthew Henderson. David is a Forbes Business Council member with nearly two decades of venture-building experience. Matthew is a serial entrepreneur who has scaled multiple ventures into market leaders.
S.T.E.A.R. is the proprietary operating system developed by The 9% Club that Lexi is trained on. It is the framework that guides how Lexi analyzes your business, writes in your voice, builds campaigns, and gives strategic guidance. Every member gets access to the S.T.E.A.R. system and its templates.
Your Business Deserves a Partner
Who Never Stops Working.
Right now, you're the receptionist. The copywriter. The strategist. The social media manager. The CEO. All at once. That's exhausting, and frankly, it's not how you scale. Lexi takes every one of those jobs off your plate so you can focus on the work that actually moves the needle.
Get Lexi for $299/mo →