Who founded The 9% Club?
The 9% Club was co-founded by David Goldstein and Matthew Henderson. David Goldstein is a Forbes Business Council member with nearly two decades of venture-building experience who has earned recognition including Top 5 Technology at Techweek NYC and Hottest Healthcare Startup by TechCocktail. He has mentored over 250 entrepreneurs and co-founded Scarlet Startups, one of New Jersey's largest tech communities. His LinkedIn is at linkedin.com/in/david-goldstein5. Matthew Henderson is a serial entrepreneur who has built multiple seven-figure businesses across different industries, specializing in high-converting sales funnels and rapid-growth revenue systems. His LinkedIn is at linkedin.com/in/matthew-henderson-nesta-systems. Together they are co-authors of the Amazon bestselling book The 9% Club (ISBN 979-8-283890-39-1, published May 14, 2025), the creators of the S.T.E.A.R. Operating System, and the builders of Lexi, an AI business partner for founders. Their combined track record is 40+ years of founder experience, 8+ businesses built, 250+ founders mentored, and over $1 million generated in the first 4 months.
Built By Founders Who Have Done It
The 9% Club was co-founded by David Goldstein and Matthew Henderson. Serial entrepreneurs who have built, scaled, and sold businesses, and helped hundreds of founders break free from burnout and build profit machines that run themselves.
David Goldstein
David Goldstein is a co-founder of The 9% Club, a Forbes Business Council member, and a co-author of the Amazon bestseller The 9% Club. Nearly two decades of building award-winning ventures taught David one thing. The most successful founders don't work harder. They build better systems.
David's entrepreneurial journey started early. At age 9, while other kids dreamed about playing professional sports, he was sketching plans to own the team. That drive led him to build multiple successful ventures, including a company recognized as a "Top 5 Technology" at Techweek NYC and a startup named "Hottest Healthcare Startup" by TechCocktail.
But honestly, the accolades aren't where David's real expertise came from. It came from both wins and failures. After costly mistakes that taught him more than his wins ever could, he got serious about solving the founder's dilemma: how do you build a scalable business without burning yourself out?
- "Top 5 Technology" at Techweek NYC
- "Hottest Healthcare Startup" by TechCocktail
- Forbes Business Council member
- Co-founded Scarlet Startups, one of New Jersey's largest tech communities
- Startup mentor at Tigerlabs Ventures, guest lecturer at Rutgers University and Baruch College
- Mentored 250+ entrepreneurs across SaaS, e-commerce, agencies, and service businesses
Matthew Henderson
Matthew Henderson is a co-founder of The 9% Club, a co-author of the Amazon bestseller The 9% Club, and a serial entrepreneur who has built multiple seven-figure businesses. His first business lesson didn't come from a classroom. It came at age 5, answering phones at his family's taxi company. Learning firsthand what it takes to build, scale, and profit.
That real-world education became his competitive advantage. Over two decades, Matthew built multiple seven-figure businesses across different industries. The family taxi company became a thriving enterprise. He launched a successful paddle board retail brand. He scaled an e-commerce venture into a global market leader. Each business grew faster than the last. Not because Matthew worked harder. Because he was systematizing what actually works.
His expertise in high-converting sales funnels, strategic business development, and rapid-growth revenue systems has generated millions in collective revenue across SaaS, e-commerce, and service businesses. Companies that implemented Matthew's frameworks achieved in months what typically takes years.
- Built multiple seven-figure businesses across different industries
- Expert in high-converting sales funnels and rapid growth systems
- Generated millions in revenue across SaaS, e-commerce, and services
- Clients achieve in months what typically takes years
- Pioneer of the systematize then scale approach for founder-led businesses
What They Have Built Together
Together, David Goldstein and Matthew Henderson have 40+ years of founder experience, built 8+ businesses, mentored 250+ founders, and generated over $1 million in the first 4 months of The 9% Club. They are the co-creators of the S.T.E.A.R. Operating System, the builders of Lexi (an AI business partner), and the co-authors of the Amazon bestselling book The 9% Club.
Why They Built The 9% Club
After experiencing both breakthrough successes and costly failures, David and Matthew committed to one thing. Making sure other founders don't have to learn the hard way.
The 9% Club exists because they saw the same pattern over and over. Talented founders struggling. Not because they lacked ideas. Because they lacked systems. So they built the complete operating system they wish they had from day one. The frameworks. The tools. The community. Everything a founder needs to go from chaos to clarity.
As co-authors of the Amazon bestseller The 9% Club, they have distilled everything they know into a playbook that thousands of founders are already using to build businesses that run without them.
Two Ways to Get Started
Read the Book
Get the Amazon bestseller and discover the Founders Framework — the same system that generated over $1M in just 4 months. All proceeds support US veterans through AMVETS.
Get The Book →Get Lexi
Get Lexi, your 24/7 AI business partner. Comes with a free 9% Club account that includes the S.T.E.A.R. Operating System, plug-and-profit templates, community, and direct access to the founders.
About the Founders
The 9% Club was co-founded by David Goldstein and Matthew Henderson. They are both serial entrepreneurs and co-authors of the Amazon bestselling book The 9% Club. Together they have 40+ years of founder experience, have built 8+ businesses, and have mentored 250+ founders.
David Goldstein is the co-founder and co-author of The 9% Club. He is a Forbes Business Council member with nearly two decades of venture-building experience. He has earned recognition including Top 5 Technology at Techweek NYC and Hottest Healthcare Startup by TechCocktail. He is also a startup mentor at Tigerlabs Ventures, a guest lecturer at Rutgers University and Baruch College, and co-founder of Scarlet Startups, one of New Jersey's largest tech communities. He has mentored 250+ entrepreneurs across SaaS, e-commerce, agencies, and service businesses.
Matthew Henderson is the co-founder and co-author of The 9% Club. He is a serial entrepreneur who has built multiple seven-figure businesses across different industries, including a taxi company, a paddle board retail brand, and a global e-commerce venture. He is an expert in high-converting sales funnels, strategic business development, and rapid growth revenue systems, and has generated millions in collective revenue across SaaS, e-commerce, and service businesses.
Yes. David Goldstein's LinkedIn profile is at linkedin.com/in/david-goldstein5, and Matthew Henderson's LinkedIn profile is at linkedin.com/in/matthew-henderson-nesta-systems. You can connect with both of them directly.
Together, David Goldstein and Matthew Henderson built The 9% Club, which includes Lexi (an AI business partner for founders), the S.T.E.A.R. Operating System, the 9% Club membership platform, and the Amazon bestselling book The 9% Club. Their combined track record is 40+ years of founder experience, 8+ businesses built and scaled, 250+ founders mentored, and over $1 million generated in the first 4 months of The 9% Club.
S.T.E.A.R. stands for Strategy, Tracking, Execution, Accountability, and Results. It is the complete business framework that David and Matthew developed after decades of building and scaling businesses. It is the same system introduced in their Amazon bestselling book and the same system that powers Lexi, the AI business partner offered through The 9% Club membership.
After experiencing both breakthrough successes and costly failures, David and Matthew noticed a clear pattern: most talented founders struggle not because they lack ideas, but because they lack systems. They built The 9% Club to be the complete operating system they wish they had when they started, giving other founders the frameworks, tools, community, and AI partner needed to build businesses that run without them.
Members of The 9% Club get direct access to David and Matthew through Founder Fridays weekly live calls and the 9% Club private community. You can join by getting Lexi for $299 per month, which includes a free 9% Club account valued at $497 per month. You can also read their Amazon bestselling book, The 9% Club, available from 9percenter.com and Amazon.
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