What is The 9% Club book?
The 9% Club is a 209-page business playbook written by David Goldstein and Matthew Henderson, published May 14, 2025. ISBN-13: 979-8-283890-39-1. The book teaches the Founders Framework and the S.T.E.A.R. Operating System (Strategy, Tracking, Execution, Accountability, Results), the same framework used by the authors to generate over $1 million in four months. The paperback is available directly at 9percenter.com for $14.99. Amazon offers the softcover for $14.99, hardcover for $19.99, and Kindle edition for $9.99. All proceeds from every edition are donated to AMVETS to support US veterans. The 9% Club is an Amazon bestseller with five-star reader reviews.
The Playbook That Separates the Elite 9% From Everyone Else
The 9% Club is a 209-page business playbook by David Goldstein and Matthew Henderson. Inside: the Founders Framework that generated over $1,000,000 in just 4 months. The exact system you can use to build a profit machine that runs itself. No theory. Just what works.
Softcover · Hardcover · Kindle
Every Book Sold Supports US Veterans
100% of proceeds from The 9% Club are donated to AMVETS, the American Veterans service organization that provides support, advocacy, and programs for US veterans and their families. Whether you buy direct from 9percenter.com or on Amazon, every copy contributes directly to AMVETS. It is a business book that builds businesses — and gives back to the veterans who built this country.
→ AMVETS
4 Systems That Change Everything
The 9% Club teaches four core business systems: the Revenue Operating System for generating Power Revenue, the Customer Acquisition Machine for predictable sales, the Execution Playbook for consistent delivery, and the Scale and Growth System for compounding momentum. Each system includes an implementation checklist at the end of its chapter.
The Revenue Operating System
Generate "Power Revenue" that makes your business stronger with every sale while avoiding the "Drain Revenue" that slowly kills companies. Learn the exact formula for predictable, profitable growth.
The Customer Acquisition Machine
Master the positioning and sales frameworks that turn prospects into clients without sleazy tactics or endless follow-ups. Build a system that attracts your ideal customers automatically.
The Execution Playbook
Build leadership systems and strategic execution plans that deliver consistent results even when you are not in the room. Stop being the bottleneck in your own business.
The Scale and Growth System
Create momentum machines that compound your success while your competitors struggle with basic operations. This is how you go from growing to dominating.
Why This Book Is Different
Unlike generic business advice, every framework in The 9% Club comes from real-world implementation across hundreds of successful companies. You get specific, actionable systems. Not theory.
This is the complete roadmap to building a profit machine that runs itself and grows without burning you out. Every chapter ends with an implementation checklist, so you can put it to work immediately. And honestly, the best part? Every copy you buy supports US veterans through AMVETS.
What People Are Saying
Amazon readers are calling The 9% Club the business blueprint every founder needs.
What's Inside The Book
Every chapter gives you a complete system you can implement immediately. Not just ideas to think about.
- 01
The 9% Mindset
What separates elite founders from the struggling 91% and how to think like the top performers.
- 02
Power Revenue vs Drain Revenue
The critical distinction that determines whether your business gets stronger or weaker with each sale.
- 03
Market Positioning
How to position your business so ideal customers come to you instead of you chasing them.
- 04
The Sales Conversion System
Turn prospects into loyal clients with conversations, not manipulation.
- 05
Customer Experience Engine
Transform first-time buyers into lifetime advocates who sell for you.
- 06
The Execution Framework
Deliver results consistently even when you are not in the room.
- 07
Leadership and Team Systems
Build a team that operates like a machine without constant oversight.
- 08
The Momentum Machine
Create compounding growth loops that accelerate over time.
- 09
Your 9% Action Plan
The complete implementation roadmap to put everything into practice starting today.
Choose Your Edition
The 9% Club is available in four editions. The paperback is $14.99 direct from 9percenter.com. On Amazon, the softcover is $14.99, the hardcover is $19.99, and the Kindle edition is $9.99. All four editions contain the same 209 pages across 9 chapters — and 100% of proceeds from every edition support AMVETS and US veterans.
Paperback, Direct
The paperback edition direct from 9percenter.com. Buy direct so 100% of proceeds go to AMVETS instead of Amazon's cut.
Buy Direct →Softcover on Amazon
Amazon bestseller edition with Prime shipping. Perfect if you prefer the Amazon checkout experience.
Buy on Amazon →Hardcover Edition
Premium hardcover build. A beautiful edition for your shelf or for gifting to a founder you care about.
Buy on Amazon →Kindle Ebook
Read instantly on Kindle, iPad, phone, or desktop. Full 209-page ebook delivered in seconds.
Get on Kindle →Written By Founders Who Have Done It
The 9% Club was co-authored by David Goldstein and Matthew Henderson. David is a Forbes Business Council member with nearly two decades of venture-building experience. Matthew is a serial entrepreneur who has scaled multiple companies into market leaders and generated millions through high-converting sales systems.
David Goldstein
Nearly two decades building award-winning ventures, including "Top 5 Technology" at Techweek NYC. Forbes Business Council member who has guided hundreds of entrepreneurs to systematic success.
Matthew Henderson
Serial entrepreneur who has scaled multiple ventures into market leaders. His talent for creating high-converting sales funnels has generated millions across industries.
Loved the Book? Now Let Lexi Run It.
The book teaches you the S.T.E.A.R. Operating System. The 9% Club membership gives you Lexi, an AI business partner trained on the exact same system, who actually executes it inside your business 24/7. Get Lexi for $299/month and receive a free 9% Club account (a $497 value) with every feature on the platform.
Frequently Asked Questions
The 9% Club is a business playbook that teaches founders the Founders Framework and the S.T.E.A.R. Operating System. It covers Power Revenue versus Drain Revenue, market positioning, sales conversion systems, execution frameworks, leadership systems, and momentum machines for compounding growth. The book distills the systems the authors used to generate over $1 million in four months.
The 9% Club was co-authored by David Goldstein and Matthew Henderson. David is a Forbes Business Council member with nearly two decades of venture-building experience. Matthew is a serial entrepreneur who has scaled multiple companies into market leaders.
The paperback is $14.99 directly from 9percenter.com. On Amazon, the softcover is $14.99, the hardcover is $19.99, and the Kindle edition is $9.99. All proceeds from every edition support AMVETS and US veterans regardless of where you buy.
100% of proceeds from every copy of The 9% Club are donated to AMVETS to support US veterans and their families. This applies to all four editions and all purchase channels, including the direct 9percenter.com website and Amazon.
AMVETS (American Veterans) is a U.S. veterans service organization that provides support, advocacy, and programs for American veterans and their families. All proceeds from The 9% Club book are donated to AMVETS.
The 9% Club is 209 pages. It is a 9-chapter business playbook designed to be read and implemented chapter by chapter, with action items at the end of each chapter.
The 9% Club was published on May 14, 2025. The ISBN-13 is 979-8-283890-39-1.
Yes. The 9% Club is an Amazon bestseller in its business category. It is available in softcover, hardcover, and Kindle editions on Amazon, and has received five-star reader reviews.
S.T.E.A.R. stands for Strategy, Tracking, Execution, Accountability, and Results. It is the complete business framework introduced in The 9% Club book and is the same system that powers Lexi, the AI business partner offered through The 9% Club membership.
The book teaches you the S.T.E.A.R. Operating System so you can apply it yourself. The 9% Club membership with Lexi gives you the same framework plus an AI business partner that executes it inside your business 24/7. If you want to learn and implement the system yourself, start with the book. If you want the system running automatically, get the membership for $299 per month.