Matthew Henderson's entrepreneurial journey began at age 5, answering phones at his family's successful taxi business. This early exposure to business fundamentals provided a real-world masterclass in entrepreneurship, business growth strategies, and sales optimization as he watched his grandparents and parents build profitable businesses from scratch.

This foundation ignited Matthew's passion for scaling companies and creating business systems that work. He transformed his family's former taxi company into a thriving enterprise, established a successful paddle board retail business, and developed an e-commerce venture into a global market leader. Matthew's talent for creating high-converting sales funnels, business development planning, and implementing rapid-growth revenue systems has consistently produced remarkable ROI for companies.

Known for his business scaling and ability to see market opportunities others miss, Matthew has a proven track record of helping entrepreneurs achieve in months what typically takes years. His strategic sales funnel mastery and digital marketing knowledge have generated millions in revenue across multiple industries, cementing his reputation as the go-to authority for companies ready to scale quickly and sustainably.

It was the hard-earned lessons from his solo entrepreneurial journey that revealed Matthew's true calling – helping other founders bypass the painful learning curve and build profitable businesses faster. Today, as co-founder of the 9% Club at 9percenter.com, he equips business owners with proven strategies to transform their vision into reality and achieve remarkable business success through proven systems and processes.

When not helping entrepreneurs scale their companies, Matthew can be found catching waves at local beaches with his wife Malena and their English Bulldog Marty.