Built By Founders Who Have Done It
The 9% Club was founded by David Goldstein and Matthew Henderson. Serial entrepreneurs who have built, scaled, and sold businesses, and helped hundreds of founders break free from burnout and build profit machines that run themselves.
David Goldstein
Nearly two decades of building award winning ventures taught David one thing: the most successful founders do not work harder. They build better systems.
David's entrepreneurial journey started early. At age 9, while other kids dreamed about playing professional sports, he was sketching plans to own the team. That drive led him to build multiple successful ventures, including a company recognized as a "Top 5 Technology" at Techweek NYC and a startup named "Hottest Healthcare Startup" by TechCocktail.
But beyond the accolades, David's real expertise came from both successes and failures. After experiencing costly mistakes that taught him more than his wins ever could, he became dedicated to solving the founder's dilemma: how do you build a scalable business without burning yourself out?
- "Top 5 Technology" at Techweek NYC
- "Hottest Healthcare Startup" by TechCocktail
- Forbes Business Council member
- Co founded Scarlet Startups, one of New Jersey's largest tech communities
- Startup mentor at Tigerlabs Ventures, guest lecturer at Rutgers University & Baruch College
- Mentored 250+ entrepreneurs across SaaS, e commerce, agencies, and service businesses
Matthew Henderson
Matthew's first business lesson did not come from a classroom. It came at age 5, answering phones at his family's taxi company, learning firsthand what it takes to build, scale, and profit.
That real world education became his competitive advantage. Over two decades, Matthew built multiple seven figure businesses across different industries, from transforming his family's taxi company into a thriving enterprise, to launching a successful paddle board retail brand, to scaling an e commerce venture into a global market leader. Each business grew faster than the last, not because Matthew worked harder, but because he was systematizing what actually works.
His expertise in high converting sales funnels, strategic business development, and rapid growth revenue systems has generated millions in collective revenue across SaaS, e commerce, and service businesses. Companies that implemented Matthew's frameworks achieved in months what typically takes years.
- Built multiple seven figure businesses across different industries
- Expert in high converting sales funnels and rapid growth systems
- Generated millions in revenue across SaaS, e commerce, and services
- Clients achieve in months what typically takes years
- Pioneer of the systematize then scale approach for founder led businesses
What They Have Built Together
Why They Built The 9% Club
After experiencing both breakthrough successes and costly failures, David and Matthew committed to one thing: making sure other founders do not have to learn the hard way.
The 9% Club exists because they saw the same pattern over and over. Talented founders struggling not because they lacked ideas, but because they lacked systems. So they built the complete operating system they wish they had from day one. The frameworks. The tools. The community. Everything a founder needs to go from chaos to clarity.
As co authors of the Amazon bestseller "The 9% Club," they have distilled everything they know into a playbook that thousands of founders are already using to build businesses that run without them.
Two Ways to Get Started
Read the Book
Get the Amazon bestseller and discover the Founders Framework. The same system that generated over $1M in just 4 months.
Get The Book →Get Lexi
Get Lexi, your 24/7 business partner. She comes standard with a free 9% Club account that includes the S.T.E.A.R. Operating System, plug and profit templates, community, and direct access to the founders.
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David and Matthew built the system. Lexi runs it alongside you. All you have to do is show up and implement.
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