Built By Founders Who've Done It
The 9% Club was founded by David Goldstein and Matthew Henderson — serial entrepreneurs who've built, scaled, and sold businesses, and helped hundreds of founders break free from burnout and build self-running profit machines.
David Goldstein
Nearly two decades of building award-winning ventures taught David one thing: the most successful founders don't work harder — they build better systems.
David's entrepreneurial journey started early. At age 9, while other kids dreamed about playing professional sports, he was sketching plans to own the team. That drive led him to build multiple successful ventures, including a company recognized as a "Top 5 Technology" at Techweek NYC and a startup named "Hottest Healthcare Startup" by TechCocktail.
But beyond the accolades, David's real expertise came from both successes and failures. After experiencing costly mistakes that taught him more than his wins ever could, he became dedicated to solving the founder's dilemma: how do you build a scalable business without burning yourself out?
- 🏆 "Top 5 Technology" at Techweek NYC
- 🔥 "Hottest Healthcare Startup" by TechCocktail
- 📰 Forbes Business Council member
- 🚀 Co-founded Scarlet Startups — one of New Jersey's largest tech communities
- 🎓 Startup mentor at Tigerlabs Ventures, guest lecturer at Rutgers University & Baruch College
- 👥 Mentored 500+ entrepreneurs across SaaS, e-commerce, agencies, and service businesses
Matthew Henderson
Matthew's first business lesson didn't come from a classroom. It came at age 5, answering phones at his family's taxi company — learning firsthand what it takes to build, scale, and profit.
That real-world education became his competitive advantage. Over two decades, Matthew built multiple 7-figure businesses across different industries — from transforming his family's taxi company into a thriving enterprise, to launching a successful paddle board retail brand, to scaling an e-commerce venture into a global market leader. Each business grew faster than the last, not because Matthew worked harder, but because he was systematizing what actually works.
His expertise in high-converting sales funnels, strategic business development, and rapid-growth revenue systems has generated millions in collective revenue across SaaS, e-commerce, and service businesses. Companies that implemented Matthew's frameworks achieved in months what typically takes years.
- 📈 Built multiple 7-figure businesses across different industries
- 🎯 Expert in high-converting sales funnels and rapid-growth systems
- 💰 Generated millions in revenue across SaaS, e-commerce, and services
- ⚡ Clients achieve in months what typically takes years
- 🔧 Pioneer of the systematize-then-scale approach for founder-led businesses
What They've Built Together
Why They Built The 9% Club
After experiencing both breakthrough successes and costly failures, David and Matthew committed to one thing: making sure other founders don't have to learn the hard way.
The 9% Club exists because they saw the same pattern over and over — talented founders struggling not because they lacked ideas, but because they lacked systems. So they built the complete operating system they wish they'd had from day one. The frameworks. The AI tools. The community. Everything a founder needs to go from chaos to clarity.
As co-authors of the Amazon bestseller "The 9% Club," they've distilled everything they know into a playbook that thousands of founders are already using to build businesses that run without them.
Two Ways to Get Started
Read the Book
Get the Amazon bestseller and discover the Founders Framework — the same system that generated over $1M in just 4 months.
Get The Book →Join the Club
Get the full 9% Club experience — Lexi AI, S.T.E.A.R. Operating System, templates, community, and direct access to the founders.
Join The 9% Club →Ready to Build With the Elite 9%?
David and Matthew built the system. Lexi runs it alongside you. All you have to do is show up and implement.
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